The pandemic has proven to be the biggest stress test of business resilience in recent years, with the speed at which it transformed the way we live causing many companies to collapse. Those that have survived the last 18 months were the ones that were able to pivot their business models to continue to work within the restraints imposed by the pandemic. This discussion explores how companies can build adaptive business models that are able to withstand threats to traditional profit streams, caused by crises.

© Financial Times Live

FT Live and its journalism are subject to a self-regulation regime under the FT Editorial Code of Practice